The next time a small business owner asks for a valid guaranteed advertising message, please tell them to follow the strategy used to promote the Olympics. That's right. Olympic Games.
The American television network launched a very specific blueprint a quarter of a century ago, followed by every round of the Olympics. Winter games, summer games. It's ok. Use the same "Magic Bean" again and again. So what is the secret? Do they focus on charisma? No, do they promote the competition? No, are they speculating on the wonders of the Olympics? No.
They did something more important: build one from
Emotional connection from
By broadcasting between the audience and the athletes, before the game, touch the silhouettes of the athletes to highlight their struggles, fears, dreams. When the Olympics arrive, unknown athletes are living and breathing the people the audience cares about - this has always been the goal. Let the viewers watch them from
care...
Orignal From: What small business owners can learn from the talent marketing of the Olympics
No comments:
Post a Comment