It is natural to hide the source of success. When it comes to making money, the tendency to make the source secret is even higher [呃]. This is why the rich are not willing to separate their financial success secrets. But the good news is that in this article there is a revelation about the secret of "the rich know what, desperate to be secret."
The author Brian Sher was born in South Africa and moved to Australia in high school. Sher received a degree in marketing from the University of New South Wales.
His excellent business trip aroused his interest in consulting. After spending two years in Los Angeles, he returned to Australia and formed his own company specializing in marketing and business growth strategies.
In cooperation with the company, one of his major customers is willing to work with him on a new joint venture, Vision Publishing. Under the direction of Sher, Vision Publishing has experienced phenomenal growth. As one of Australia's most dynamic and exciting marketers, he has an extensive network and a good reputation, which makes him a positive thinking business coach.
According to the author, most people dream of having money; they imagine having more money than they know how to do it. Sher added that at a short moment, they left the reality by playing with "pretending". He said that for most people, this is what they dream of, and they will quickly resume action because they are afraid to pull their boundaries too far.
Schell suggested that relatively few people set off for different journeys. This was a challenging and demanding journey, but it was exciting and brought new life and new meaning. In the end, he added, unfortunately, many people in these dreams have also been broken because they don't know what the rich know.
Therefore, in this book, the author shares with you the basic but powerful principles of success and takes you on a journey of personal and financial wealth. Sher reveals things that the world's wealthiest people don't know, and gives you tips on how to live a rich life and improve your profits. According to him, companies and people succeed because they do well and, in most cases, not because of luck, smart finances, extreme technology or running ahead of time.
This book has six chapters in Chapter 44. The first part focuses on the basics of success and consists of four chapters. The first chapter is based on what the rich and the rich do. Shear said that almost everyone who meets wants to be rich at any time. However, he educated that the truth is that a truly affluent life is more than just having more money.
Shelf said that a truly affluent life means making many other things more important than money, such as more fulfilling and beneficial relationships, good friends, satisfying careers, and so on.
As for how rich people make money, the authors reveal that they achieve this by entering the right and profitable business; inheriting money; putting what they have on financial investment; working hard and using it honestly for money; By stealing or deceiving someone else's mind.
The second chapter explores the first step in your journey to wealth. Here, Schell said that in everything we do, we must consider our source, the current business conditions, and what we must know before we start. He explained in detail how he found this reality in his own career and experience.
In Chapters 3 and 4, Sher discusses why more companies fail rather than succeed, and the four key advantages that competitors can never have. These advantages are your knowledge, marketing, people and systems.
The second part is conceptually summarized as "you" and covers chapters 14, namely chapters five through eighteen. The fifth chapter is based on the starting point of all wealth. Here, the author says that one thing he discovered early in his career was that it was meaningless to reinvent the wheel. Sher emphasizes that for this reason, you must learn everything from successful people, including reading their books, understanding their lives, talking to them, and so on. He revealed that these opportunities provided him with a lot of things. Now know the success.
Sher elaborated that he was fortunate enough to discover many of the common habits and characteristics of his commons as he learned well from successful people. He said that the richest and most successful people are the most fulfilling people. Sheer Education found that most successful people have 36 personal qualities, which they call "the personal foundation of wealth."
Some of these qualities are: perfect practice to perfection; open mind; flexibility; focus on continuous self-improvement; dream of big dreams; and a clear sense of direction. Others are: setting goals and writing them down; unique; interacting with the right people; developing self-discipline; embracing failures; making quick decisions; becoming self-employed, etc.
In Chapters 6 through 12, Schell analyzes X-rays. The concept of education is the only shortcut to success; it requires a big dream; it needs to be unique or not at all; needs help; tries to avoid being a poor Jack but rich Michael. How to get everything you want in life; before you get rich, you need something more valuable than money.
Chapter 13 emphasizes that passion is the secret weapon of the rich. Here, the author says that success is rarely a overnight phenomenon. Schell explained that the success you see is always the result of years of hard work; failure and restart; obstacles are removed and problems are avoided. The author says that the only powerful force that can sustain success is passion and commitment.
Sher admits that you should find anyone who is rich or successful, and he will show you someone who absolutely loves him or her. He stated that unless you like what you do, it is impossible to achieve lasting success, adding that every rich or successful person he meets has said this. Sher adds that if a person wants to succeed, he must constantly use passion to lubricate passion.
Chapter 14 is based on the fact that the rich are angry and excited about the risks. Here, the author says that most people avoid risk as a plague and see it as a bad thing. Sheriff revealed that the rich do not think so, because they even thrive in risk. He said that successful people consciously decided to overcome their fears and accept responsibility until they won. Facing and accepting risks will give you a sense of purpose and a feeling that you can't describe at all, and motivate you to find the next craze and assert the author.
Chapters 15 through 18 focus on the need to take responsibility; the richest people embrace failure; move quickly or walk away; and always get self-employed.
The third section examines the broad concept of your marketing and includes eight chapters, Chapters 19 through 26. Chapter 19 is based on machines that drive your business. According to Sher, marketing is the second key area of your business; the machines that drive your business and skills make you successful or destroy you. He said this is because if used properly, marketing can be the biggest profitable tool you find in business. Sher Education says that marketing can only be achieved when you truly understand that marketing is focused on your customers. Need not your product or service.
In Chapters 20 through 26, the author also places his analysis and exploration light on further marketing definitions; why most people never get rich; death of market share; making it easy for customers to buy; how advertising kills businesses; % of things are better than 100% of things; the magical button for business success.
The fourth part of the concept is woven as "your person" and contains five chapters, namely chapters 27 to 31. Based on Chapter 27, how to get your employees to fall in love with your company, Sher says he has always emphasized that your employees are your most important asset and one of the four key ways you gain a competitive edge.
According to him, if your staff is actively willing to work for you, you will definitely lead. The author emphasizes that no one can really compete with their customers, play with their customers and really care about their individual competition. Sher revealed that your competitors can't replicate such a great culture overnight.
In Chapters 28 through 31, Sher studied the concept of how to hire the right people; get good people and stick to them; often use all your resources, including your entourage; if two people think in the same way , then a person's redundancy.
The fifth part, as a general theme of the system, contains nine chapters, namely chapters 32 to 40. Chapter 32 describes why the system is so important. The author says the system is one of the four competitive advantages you have. He added that learning from your experience, learning from trial and error, or using careful planning, you can use the system to maximize efficiency.
In Chapters 33 through 40, Sher studied concepts such as how to make complexity simple and quick and easy to sell business; the word "leverage" makes people a millionaire; focuses on making money and entrusting others; problems occur Tendency; and how to measure performance. He also discussed the need to gamble on your profits; everyone needs to understand your business and first look for acres of diamonds.
The sixth part is the naming thing to remember, including four...
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