As we all know, the past few years have been difficult for the tourism industry. But in all these pessimistic sentiments, a part of the tourism industry has escaped the downward trend and is booming, that is, online travel. One-third of total online transactions are related to travel, such as online travel on the Internet. In addition, due to the large network of global travel providers [eg airlines, hotels and tour operators] and a wide dispersed customer base, sales of travel products are well suited to online channels; resulting in a simple order fulfillment process because there is no physical product delivery To the customer.
All popular airlines have their own websites that help customers book tickets online and create brand awareness. The travel agency also developed its own Internet by creating a travel website with detailed information and online booking capabilities. The elite also provides detailed advice on travel, including brochures and travel tips. While airlines encourage consumers to book directly through their websites to reduce distribution costs by canceling commissions paid to agents, the emergence of brand and/or product awareness limits the impact of these single-brand sites. In contrast, online travel agents are welcomed by promoting the best travel agreements between different airline operators who offer independence and choice across multiple brands and a wide range of products. For example, they not only provide information about flights, but also provide decisions that passengers make after landing, such as car rentals, hotel reservations, etc.
The role of the online travel agency is not much different from the traditional role of the high street travel agency. Online agents provide 24-hour access and up-to-date information; however, unlike the airline industry's suppliers, they promote several brands and product choices, and of course the lowest price promise [multiple may not be this] Situation]; but it saves the seeker a lot of energy and provides a one-stop portal for his own travel needs.
Current travel systems have a check mark at a very important stage in the person's holiday cycle. This allows him/her to conduct realistic assessments at all important sites and make informed decisions ahead of time. Online booking is the first of these. It divides the track of the traveler by offering a variety of options and various options [such as low prices, packaged transactions, etc.].
Airlines that consider online travel agencies as competitors rather than expanding their distribution partners may unexpectedly miss incremental sales and profit opportunities. This is why travel agencies are definitely a gospel, not the bane of the aviation industry.
Orignal From: Online travel agency - providing services or profits to airlines
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