Only leaders always come up with good ideas - leadership is sustainable when they are reliable thought leaders. Leaders will be more effective if they know how to manage creativity and innovation.
Some of the tools for effective creativity management include:
a] Develop a briefing. Developing a briefing helps i] initiate a mentality of problem solving, ii] create structures with boundaries and constraints in which experiments can be conducted, and iii] incentives.
b] A tacit knowledge inspiration and lateral thinking technique is the use of five senses. This helps define problems and generate ideas in five different ways, immediately increasing the number of ideas and further increasing the likelihood of quality creation.
c] Set clear goals. Targets and incremental targets produce more output than "best effort". A prolific screenwriter who sticks to the goal produces more output and moves along the learning curve faster than those who just wait for inspiration. Look at the countless people with countless manuscripts under the bed.
d] Separate idea generation from idea evaluation. Creative and critical thinking and two separate and unique activities.
e] Persist in getting a return. Persistence is slow but certainly helps to build the capacity needed for high quality output. Failure is a learning activity. Ridley Scott didn't make economic success with Blade Runner, but continued to make some very successful movies.
These and other topics are discussed in depth in an MBA paper on managing creativity and innovation, which can be purchased from http://www.managing- [and creative and innovative DIY audits, Good Idea Generator software and Power Point demos]. Creativity.com
Kal Bishop, MBA
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Orignal From: Creative and innovative management: - Thought leadership
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