Creativity can be defined as problem identification and creative generation, while innovation can be defined as thought choice, development and commercialization.
There are other useful definitions in this area. For example, creativity can be defined as the composition of many ideas, some different ideas and some novel ideas.
There are different processes that can enhance problem identification and creativity. Similarly, different processes can enhance thinking choice, development, and commercialization. While there are no established commercially successful firefighting pathways, these processes increase the likelihood of generating and selecting good ideas and do not waste investment in developing and commercializing these ideas.
Target setting
One of the key debts in the field of creativity and innovation is the theme of goal setting. Is it positive or negative?
Under extreme time pressure, it is not uncommon to find people becoming creative. The Apollo space mission was saved because of the urgent need to solve the problem. Edwin Locke believes that goals are the main source of motivation, that is, goals tell people what they need to do and how much energy they need to spend. The goal is direct response, action, behavior, performance and guidance feedback. In addition, incremental goals result in more output than just "best effort".
However, the goal also leads to integration, which kills creativity. Extreme time pressures also make people less eager to solve problems - research at various levels of cognition and make richer solutions obvious. In addition, creative people almost unanimously oppose the goal, preferring "inspiration."
These topics are covered in an in-depth MBA paper on managing creativity and innovation and can be purchased from http://www.managing-creativity [including creative and innovative DIY audits, Good Idea Generator software and Power Point demos]. Com /
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Orignal From: Creative and innovative management: goal setting
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