The print and electronic media we are working on not only depict static reports and current reports on everyday events, but also a large number of advertisements related to various products. The most important attempt by brand owners to promote their products is to get the most attention from the audience while providing their brands with brands that are far superior to their competitors.
Almost all brands we talk about today have a perforation line that helps it get recognized in the first place. These ads occupy the most important position in today's world and form the most basic element of marketing strategy. However, with the advancement of science and technology, new advertising technologies are regularly watched from time to time. The use of animation, digital signage and sound markers is just to name a few.
One of the notable trends is the scientific or laboratory observation of a wide range of products, from toothpaste to cosmetics. Brand owners use a variety of strategies to prove that their products are better than the other, rather than providing his products to be the best. Comparative advertising is a marketing strategy in which a particular product or service specifically mentions why his competitors express why it is not superior to his purpose. Comparative advertising is also defined as an advertisement in which two or more brands advertise each other, which guides the viewer to the final conclusion.
Intellectual property [IP] has made a significant contribution to our national and state economy. Dozens of industries in our economy rely on the full implementation of their patents, trademarks and copyrights, while consumers use intellectual property to ensure they purchase safe, secure products. Intellectual property rights are worth protecting at home and abroad. This is because;
[a] Intellectual property promotes economic growth and competitiveness
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[b] Strong intellectual property rights to protect consumers and families
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[c] Intellectual property helps create breakthrough solutions for global challenges
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[d] Intellectual property encourages innovation and rewards entrepreneurs
As creative professionals, we often know something about what we create. For example, a web designer can view a website and learn about the content of designing it. In addition, graphic designers can view the logo and learn about the tools used to create the logo. However, we often don't understand the content of the parallel creative profession. Here, we are talking about the time spent on each creative work, the energy and effort required for creative work, the real capital and investment involved, and the education and professional experience associated with it.
People should be very certain that infringing on the intellectual property of others will be degrading our own work. We are contributing to a culture and believe that there is nothing wrong with copying other people's creations without compensating them. Here, the intellectual property of intellectuals is one of the most important aspects of the creative world and needs to be respected by those who belong to this world.
Comparative advertising is a form of advertising in which a comparison of goods and services is being presented to consumers. This comparative advertisement is basically profit-oriented because it aims to increase the number of customers who prefer products rather than any other products on the market. Under the trademark law, a trademark holder usually has the right to use his trademark in a way that differentiates his goods or services from any other product. Similarly, trademark holders have the right to use their trademarks for advertising purposes.
However, in an era of increasingly fierce global competition and the loss of a consumer's risk, comparative advertising is evolving. On the other hand, this has drawn the attention of consumers. Here, it takes time to understand the laws related to comparing ads.
Orignal From: Comparative advertising era
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