A lot of businesses today are turning to article marketing to greatly increase their web presence. However, it can be a bit tricky if you aren't sure of what article marketing is and how it can be used. Initiating such a process within your business's marketing campaign can be quite a trip, one that you need directions like these to prevent mishaps and misunderstandings.
Keep your content current and make sure that older content is timeless. While things change all the time, try adding an updated link to old articles. If visitors find old articles first with outdated information, they can find the current version easily through your implemented link. Take advantage of having options on your site that allow readers to organize articles by most recent and by related content.
If your website lets users post comments, make sure to utilize a "no follow" linking attribute. If a user leaves spam links, search engine spiders will see the "no follow" and they won't follow it. This prevents spam sites from linking to your website which will protect your website's reputation.
Make sure you do proper research for all of your articles. You want to be known as the guy who has great information, not as the guy who is spouting lies and false facts. Nothing can kill your reputation faster than being branded as a liar or a lazy writer.
Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you're selling. Don't overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
Outsourcing your articles can be a good strategy. There are many freelance writers or services you can use if you feel like your articles are not very good. While you will pay a price, you will be saving your valuable time and potentially increasing your traffic due to more regular posts.
Never copy anyone else's work or ideas. Doing this is not only unethical, but it could be illegal. Nothing kills your credibility like someone commenting on your article that you stole it from someone else. Do your own work, and always give credit where it is due to protect yourself from these issues.
Always use social media to your advantage. You can expand your readership if you use Facebook or Twitter appropriately. Posting updates when you publish fresh content could grab a few readers' attention. They even have the ability to share interesting articles with their friends, expanding your readership even further.
Travel article marketing is a great way to build back links to your travel web site and become a known authority in the subject. Use your love of travel as inspiration when writing your articles. People will always need helpful information about their destinations. So, if travel is your passion consider sharing your knowledge by becoming a trusted voice in travel writing.
For better article marketing, always treat your readers' time as precious when you sit down to compose your articles. Online readers appreciate short articles. They also appreciate direct ones. Never waste readers' time for the sake of inflating an article's word count. If you cannot justify a particular bit of your article as immediately interesting to the reader, it needs to come out.
When joining a site just to post an article, always take extra time to make sure that you're not coming across as a spammer. Remember to always fill out a profile, always post a picture and always make sure to come back and post at least two more articles. An active profile on a site will allow you to gain a wider following.
Do not put your articles up for sale. You want to make your pieces free for distribution because the more access people have to your content, the more business you will get from the articles. Your work helps highlight your field of knowledge and allows others to see you as an expert in the field.
When you are developing your articles, make sure that you never copy and paste material from a different site. If you find a specific phrase or section that you like, paraphrase this to make it your own. Plagiarizing is looked down upon and will destroy your credibility and hurt your image.
Analyze the top PR sites in the industry and make sure that you submit at least four articles to each of them. This is one of the best ways that you can increase exposure, as you will want to get your article in the hands of the best in the business.
If you can search a term online to find anything in the world, you can definitely get a great benefit from article marketing. First, however, with a better understanding offered through the advice in this article you can make great waves through article marketing, so get interested and learn some more.
Orignal From: Easy Ways To Draw Attention To Your Article
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