Preparation, Fire, Michael Masterson's Goal - Book Reviews

The title and author: Ready, Fire, Michael Masterson's goal

brief introduction:

Masterson is a self-made millionaire who provides some blueprints on how to create, build and grow a small business, a large enterprise that people might want. He divides the business into four phases: infancy, childhood, adolescence and adulthood. He even compared some of these stages of human development with the stage of company growth. For each phase, he defines the parameters and the challenges and necessary conditions for success at this stage.

In all of Masterson's papers, people cannot plan and design successful businesses in advance. This attempt has two special consequences. Either planning to either consume the entrepreneur or execution will never happen - from the analysis. Or, the plan creates and mistakenly believes that the plan must be followed, and the creator of the enterprise cannot make adjustments and changes as needed.

Masterson insists that you must be ready to start - some form of planning and preparation is absolutely essential to avoid certain failures. Then he advocates action - implement the plan before the plan is perfected, and then refine it as it progresses, so it's Ready, Fire and Aim, not the traditional Ready, Aim and Fire. Instead of firing, he started a company to fly the plane: When you have a basic flight plan, you must constantly correct your route to become your designated destination.

The book is woven with additional wisdom and experience from the author's half-century construction company. He discussed everything from career satisfaction to the value of other books and publications, such as Malcolm Gladwell's The Tipping Point [Little, Brown, 2000].

Whether you're thinking about starting a business, doing it in the process of doing it, or taking the next step in developing an existing business, the valuable lessons and techniques in this book are for everyone. Worth reading.

Readability / writing quality:

Masterson has a good wrist. He is not always as elegant or concise as people want, but he clearly expresses his point of view. He uses a lot of examples, headings and subtitles, text boxes and other devices to organize the material and make it more interesting and useful.

Author's note:

Michael Masterson is more than just an author who likes to write about financial success - he has achieved this goal. He founded and developed a number of businesses, two of which are worth more than $100 million. He has a loyal follower because he can offer ezine for free in the early days and is available for free on earlytorise.com. He has authored other books that have been included in several bestseller lists, including seven to seven digits, automatic wealth and automatic equal wealth.

Three good ideas you can use:

1. Developing a sales strategy is absolutely necessary for any business enterprise. Developing a "best sales strategy" may be the difference between success and failure.

2. Understanding the difference between marketing and sales is also critical. Learning this and putting it into practice may be the difference between success and failure. It is also important to develop unique sales propositions for our business.

3. Every startup needs four personalities to make it work: sellers, improvers, organizers, and facilitators. Identifying these types of business in your business will be more likely to succeed.

Publishing information:

Michael Masterson's preparations, firepower and goals [zero to $100 million].

©2008 Michael Masterson. By John Wiley and Sons, Inc. Publishing

Book rating:

Overall rating: very good

Writing style: very good

Application: Very good

Technical difficulty: medium

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