As the business owner of the home photography studio, I find that continuous education is critical to the continued growth of my business. Photographers and other business owners have various forms of education: meetings, courses, local meetings or a few books. Books are often one of the cheaper forms of education, and I have found a lot of great insights from books like Worth Every Penny.
Worth Every Penny is a business book written by Sarah Petty and Erin Verbeck, founder and director of marketing. This book is for small business owners who run boutique style companies. While large companies focus on sales, boutique companies focus on experience and high-end quality products. This book helps boutique business owners understand some of the key factors needed to run a boutique business.
It is worthwhile for every penny to provide good advice on how to build a strong brand to promote your ideal customer base, which is critical to the boutique business. It is important to communicate your luxury and high-end experience to your current and functional customer base. The book also discusses strategies for developing strong marketing and advertising campaigns to reflect this idea and the factors that make your business unique. It's always important to communicate the factors that make your business different and more popular than your competitors.
Many boutique companies are building relationships. When you are not engaged in high volume business, you have time to invest in understanding your customers. It is worth every penny to discuss how to express your gratitude to customers and build strong relationships with them, which will help your business grow.
Of course, higher prices are often required by providing additional time, value and care to boutique clients. Worth Every Penny discusses ways to price your products and add extra value to your customer orders. After all, to be a viable business, you need to make money.
I personally found that Sarah Petty and Erin Verbeck's book "It's worth every penny" is very useful and insightful for my own career. Determining my strengths and unique products, how to market them and providing the best care for my clients is very important to me. This book helps me to narrow down and hone these things. I highly recommend this book to any boutique - not just a photography business owner!
Orignal From: Worth every penny book review
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