Exceptional creativity is definitely the gold mine of the advertising industry, simply because it can produce truly valuable and eye-catching print or outdoor advertising slogans in advertising or television advertising campaigns.
Advertising is one of the most dynamic engines in the global sales process; regardless of the business, as long as the managers who run these businesses are willing to stay ahead or expand the company, they must develop advertising campaigns.
Advertising campaigns do not convey information politically, and are basically similar to press releases. Instead, information should be attractive, clear, unique, and revolutionary so that the audience can respond positively. With all the traditional alternatives exhausted, advertisers have been forced to immediately come up with amazing creative solutions to go beyond old-fashioned advertising methods or to wisely and subtly reshape previous concepts. For example, many advertisers speculate that consumers are tired of long and annoying portraits, which ultimately leads to polite invitations to purchase specific products. As a result, they changed their strategy and succeeded in attracting attention through suggestive commercial advertising, a less intrusive concept that gave potential customers the opportunity to respond to interesting and innovative information. The pressure falls on the consumer's choice to respond to the news. In order to achieve relevant results, the advertising model should match the idea based on creativity.
Since the first attempts at advertising, creativity has evolved with various cultural, social and economic trends. Artistic creativity is different from advertising creativity, just because advertising is expected to produce different echoes or influences, the extent of which should be specific to large-scale behavior. While art is a free expression, creativity is slightly limited in advertising; more importantly, advertisers explore their creativity based on predefined factors to get specific feedback. We can say that art and advertising have different uses.
The quality of the message does not depend on the 100% individual advertiser's creative skills, and the marketing department is assigned to build an audience and thus point out the audience of the area of interest to generate the message.
Although creative methods are unique, advertising is expected to appeal to all types of consumers immediately and temporarily.
At this stage, creativity plays a vital role because it attracts more interest, and more targeted audiences will pay close attention to more details and will buy advertising products or services.
Orignal From: The key role of creativity in advertising
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