Sunday, April 28, 2019

Is money an innovative killer?

If you think of your young people, you will find innovation everywhere. Whether it's designing a big wheel that jumps your little brother, how to get to a place without a car, or thousands of innovative ways we persuade our parents to break the curve by the invisible, surreal situation proved reasonable. The great thing about young people is that they are full of innovation, and in most cases, the most creative things are done without money. coincidence?

For companies, innovation has always been a word worth mentioning, and although it is becoming more and more a reality, it is the most popular asset for some companies. In fact, it is more concerned than before. In 2013, PricewaterhouseCoopers conducted a study that sought to gain insight into innovation within the company and showed that 93% of executives said that organic growth through innovation would drive a larger percentage of their revenue growth. Not a better sale, not a strategic relationship - innovation. It is safe to say that there has been no change since 2013, innovation is at the center and everyone wants it.

The problem is that many companies don't have innovative DNA, so they use the money for innovation, but this may not produce results. The same PricewaterhouseCoopers report points out that investing more money in innovation does not automatically generate growth. Agree, because the tools of innovation are not related to capital [money] many times, but have nothing to do with creative capital [new ideas].

Money sometimes kills innovative thinking

We have done a lot of business in our time and have seen and communicated in more ways. What you find out is that the amazing innovators are not cash-rich behemoths, but are hindered by their incumbents, but small explosions that constantly change the model.

why? Well, if you think about it from an emerging hard-wired, under-funded way of thinking, they have no choice. They know they don't have money, they know they need to abandon their share. Lack of funding has driven them to propose innovative perspectives on common issues. So what is the world like from the beginning of bankruptcy?

It looks like a million color pixels to cut fat, find loopholes, digitize processes, compress models, reduce labor, kill middlemen and get up and let everyone sing your innovations - you don't have a big budget Promote innovation first.

More innovation comes from friendship than money

Yes, we can see how you find this idea a bit confusing, but if you take a moment to analyze some of the most innovative companies you use every day, it's clear that it starts with friendship, not money.

  1. Google - Idea comes from two friends [Page and Brin], no money
  2. Uber - Idea from two friends [Camp and Kalanick], no money
  3. Apple - Idea comes from three friends [Jobs, Wozniak and Wayne], no money
  4. Microsoft - Idea comes from two friends [gates and Allen], no money
  5. Facebook - from Zuckerberg, but let's face it, he solves this idea with Winklevoss twins for $300 million and makes you a referee. Either way, this is him and two brothers [twin, can say they may be friends], just some money

Purchase innovation

Of course, the companies listed above are still innovative, but what do you do when you multiply through innovation and have already reached the point where money has killed you in the first place to get you there? You did almost all the things that the company mentioned above did, and you went out to buy it. You will take advantage of the best technology to bring their innovations to your model, making you better, stronger and more promising to be more innovative overall.

To be clear, innovation can be achieved through money rather than money, but it is difficult to argue with the reality of our daily lives and lack of funds to promote innovation. This is not to say that giving a group of innovative people a healthy capital cannot ignite glory, because capital always has a place, especially after the emergence of this brilliant idea.

For companies that have a lot of money and want to innovate, isolating the company's innovative enterprise ecosystem may be your best bet. Entrepreneurship is the key word here because innovation requires an incredible, hard-to-describe spirit. So start squeezing the budget, attracting creative capital, and isolating the team as if they were sitting in your parents' basement and starting to innovate.




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