Wednesday, April 24, 2019

Intellectual property - who needs it and why?

In today's highly competitive world, almost all companies thrive in innovation and ownership. Real business assets, including ideas and concepts, are protected with the help of intellectual property or intellectual property

Is the current competitive business world very different from the days of the past? An honest answer is both positive and affirmative. Although it is clear why many people choose "yes", there are reasons to say "no" is an answer. Well, for economic reasons, this is a NO. Is the economy the same as the economy that was experienced 30 or 50 years ago? It doesn't have pits, falls or driving forces like today.

What are the different economies, and why are companies paying more attention to intellectual property than ever before?

We have seen many companies create their R&D department, hire exclusive engineers and designers, including programmers and researchers, to allocate most of their budget to investing in inventors who bring IP. On the other hand, many ordinary people who have become inventors of products and business models have emerged with innovation and creativity. Often, these ordinary people have no experience or expertise in business or technical training.

Why are companies showing interest in IP? The answer is simple and clear. This is because the IP has returned. It pays both the investor and the inventor. If the business buys an invention or funds them, it doesn't matter, it pays all the fees. In business, demand and supply are two very relevant forces. Demand creates more supply and vice versa. Let us consider: When it comes to new business, they will want to show their products on the shelves of supermarkets. These shelves also contain products from other companies. There is usually no option to expand the shelves in the supermarket. This is a controversial time. The new company will only attract public attention if the well-known company that sells the product has some special features. Special features can be anything - lower prices, special ingredients, better looks, better value, impromptu quality, eco-friendly materials or ingredients, or just any features that customers appreciate now or in the future. Now is the time for existing companies to protect themselves from competition. In order to keep business, they must put their space on the shelf. How can they help themselves? They do the same thing with the new company. They constantly update their features. They use innovative technology to make their sound and feel better than their competitors. Intellectual property and patents. Patents are the best way to maintain a long-term product business.

Years ago, when I was a new product development director at a company in New Jersey, I was asked to design a new baby seat that could be installed in a shopping cart at major retail stores in the US and Canada. The company is the best company to develop commercial equipment and products for the retail environment. I still think that the company's president is one of the smartest business people I have ever worked with. I'm confused. I asked him, "Our company is the best company on the market. We used the baby seats we designed before to lead the industry. They calmly replied: "Cultivating business is like caring for plants. You can't bring life to plants that have been drained from drought. You must water regularly to stay alive and prosper. In fact, restoring a semi-dead plant is much more difficult than staying healthy. "For me, it's valuable. It's really lucky. I was lucky enough to learn another important lesson from him. One day, he announced that he was acquiring a competing company that declared bankruptcy. It is completely closed. Edge. I was shocked. I asked him, "Why are you buying a dying company? I don't think they have what you want or need. What have I missed? The president replied: "Yes, I know that this company is almost dead." "This may be a lonely person, but they do have what I want. I am very interested in this dying company because of their valuable patents. "So, it made me realize that the demand for innovation and innovation has created A new idea. The new ideas provide new solutions, which in turn make new recommendations that translate into commercial offerings.

Modern technology and advanced communication technologies have greatly helped demographics. There are many TV shows, such as "Shark Tanks", which include people from different social, professional and educational backgrounds who will meet potential investors. The audience of these shows quickly realized that you don't have to be rich. You don't have to come from an important family to make more money or invent new things. The key factors that help you achieve your invention are observation, creativity, skill or ability, and willingness to act on perceived ideas. The logical idea to start your business idea is to address the financial needs and initial investment of many independent inventors. Quirky.com, fundanything.com, Ulile.com and many other crowdfunding sites help you collect the funds you need to start your business. I do know some personal inventors who are trying to get funding from these sites. Their approach has been successful and funded their projects. The development of their ideas led them to make products based on their ideas. I must admit that crowdfunding does not apply to everyone. It is not a permanent solution!

If you ask me how to look at the future of intellectual property - invention and innovation - I said that I see it as a river, it can get more water, more powerful, more wild!





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