If the insurance agent Emarketing is done correctly, it can become a good insurance agent to generate solutions for potential customers. In many cases, for e-marketing, there are fewer, more aggressive e-marketing trends in terms of campaign frequency, and a holistic approach to high-quality, relevant content creation.
E-marketing is becoming more and more complex, making it difficult to become an amateur and successfully implementing an insurance agent's e-marketing strategy. Maybe we can use the car analogy here. As car engines evolved from simpler engines in the 1950s and 1960s to today's complex pollution-compatible and hybrid vehicles, the complexity of e-marketing is growing. A few decades ago, many weekend warriors used their cars as a hobby and/or money-saving method. Today, very specialized tools and skills are needed to repair the engine, starting with computerized engine diagnostics and finally continuing training through training and skills. This is similar in many respects to insurance electronic marketing, which is also very complex and requires professionalism related to CAN-SPAM regulations, Bayesian filtering, email opening and click-through rates, segmentation testing, link analysis, conversion optimization, multi-part mime delivery. Tools, skills and knowledge. And choose to join best practices.
Common mistakes and omissions often result in lost opportunities or invalid e-marketing activities. Some errors include:
- HTML Rich email: Text-based email [or limited-graphics email] sites are more likely than HTML emails to pass spam and corporate email filters.
- Spam words: Words such as free, save, super protection can activate spam and corporate email filtering.
- Hurry words: Buy now, tomorrow's sales are over, don't wait for an example of Rush Words. Again, this type of content is more likely to cause anger in spam filters.
- Shouting: Color fonts, italics, bold, over-capitalization and exclamation marks are called "screaming" and are a good way to be sent to a junk or spam folder.
- Bayesian poisoning: Strange or complicated wording can call Bayesian poisoning, which seems to be trying to bypass Bayesian spam filtering and cause your email to look like spam, even if it is legal.
- Limit graphics: Graphics are not performing well, especially text-based email clients. Don't assume that what you see is what they get. What you think may be good to send, but what your customers or prospects see may look very different.
- Fold the top of the graph: If you need to send a graphically rich email, such as a newsletter, try limiting the number of graphics used before you can render the readable text. Thus, if the graphic is stripped [for example, via Outlook], the email recipient is more likely to understand the intended content.
- Ë Enhanced email signature: If your email signature [name, contact information, social media links, website links, etc.] uses special fonts, bold or different colors, this is still "screaming", as in our example above, A garbage filter can be called.
Larger agents may invest in full-time e-marketing managers or network marketing managers to successfully implement their e-marketing activities, but many agents cannot prove that full-time positions are reasonable. In these cases, agency managers and producers must choose whether to try e-marketing and online marketing with untrained internal employees [also known as eMarketing amateurs] or outsource to reputable insurance agent marketing companies. If an organization considers the latter, they can see it as a knowledge transfer or as part of a continuous marketing plan that leverages the outsourcing model.
Orignal From: Insurance agency electronic marketing and auto repairman
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