Everyone in business and politics knows that innovation is vital, but companies are still struggling to innovate. One of the reasons is that there is reasonable confusion about what innovation [its definition] is; innovation vocabulary; and the relevant structure of innovation. The following facts about innovation help to reduce some of the confusion:
- Innovation is a profitable creative implementation
- Innovation is a multidimensional structure.
- Innovation can be described by type [process, product, service, business model, value, market, brand, price, channel, etc.].
- And degree [incremental, semi-aggressive, radical, transform, etc.].
- Innovation can be described as user innovation [developers benefit from using it] or
- Manufacturer innovation [developers benefit by selling them to the market].
- The definition will emphasize specific units of analysis [eg tasks, projects, individuals, groups, SBUs, companies, regions or countries].
- Therefore, the definition can take a broad or narrow perspective.
- The definition can take a supply or demand perspective.
- Treating innovation as a product or process is useful but oversimplified.
- Continuous innovation can be radical or incremental.
- In contrast, disruptive innovation emphasizes the product dimension of existing companies. The most profitable customers do not pay special attention.
- The same author may use many different definitions depending on the dimension being discussed.
- Innovation can also be seen as an attitude: "There is definitely a better way."
With this in mind, you'll have a good understanding of innovation and innovation in your own organization.
Orignal From: Innovation and innovation management - must know '
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