Monday, April 22, 2019

How simple conversations can expose your customers to the risk of identity theft

Are you very cautious in protecting the privacy of your speech communication while protecting your data? Sensitive information is typically exchanged daily with customer phone numbers, account information, and appointment dates and times. Speech privacy is becoming more and more important in the workplace. In a business environment, eavesdropping on sensitive conversations can lead to privacy breaches, reducing customer trust and cost to the company. Some institutions, such as the healthcare industry, financial companies, law firms and educational institutions, have laws in place to ensure that speech is private. Failure to comply with these laws may result in the disclosure of sensitive information, resulting in identity theft, which can result in significant fines and reputation damage.

HIPAA method

In August 2002, HIPAA revised their privacy rules, including verbal communication. The new rules state that accidental disclosure of protected health records during an authorized activity does not violate privacy rules, as long as they are of limited nature and take reasonable security measures to prevent privacy violations. Although these security measures do not have strict guidelines to comply with HIPAA, PHI and HHS will seek guidance from other professionals and seek the American Society for Testing and Materials [ASTM] industry standard for spoken language privacy. ASTM uses a clarity index to demonstrate acceptable levels of language privacy for business and healthcare.

While HIPAA is the most well-known law protecting customer privacy, other agencies have adopted this approach to ensure their customers' privacy is protected from identity theft. The Family Education Rights and Privacy Act [FERPA] stipulates that higher education institutions will make reasonable efforts to protect student information, including finances, grades, housing and personal health. Financial institutions provide a wealth of valuable and sensitive information to all customers. Keeping information private is essential. The Gramm-Leach-Bliley Act [GLBA] stipulates that non-public personal information, such as name, address, income, social security number, or any other information collected for a transaction, should be reasonably protected by the public. The average victim of personal financial information theft or identity theft lost $13,160, and this responsibility was largely attributable to the company's negligence, increasing the company's need for verbal privacy.

Speech privacy rules

These laws enforce specific agencies' compliance with these privacy rules to protect the sensitive information of their customers, but these security measures are not limited to these areas. Voice privacy, also known as sound masking, is an important tool for this purpose in office and retail environments.

Speech privacy refers not only to the healthcare industry or financial institutions, but is also necessary when trying to sell to customers in the retail environment. Many retailers have something to drive their customers, and there is no voice privacy, every potential customer, in the waiting room, or just by hearing these conversations and quickly determining the product before hearing all the benefits. Privacy is also important to customers. In some cases, customers share sensitive information such as their health, finances or size; speech privacy allows agents to be open without having to worry about other customers eavesdropping on it and using it to fight them Hunt for identity theft.

In compliance with this Privacy Policy, financial institutions, healthcare organizations, personal care organizations, etc. not only meet the standards set by HIPAA to protect customers. The verbal information, but also increases the trust and security of the customer.

Voice privacy using sound masking

How do you create voice privacy in the workplace to protect sensitive information? The HIPAA, GLBA and FERPA requirements are flexible, allowing each workplace to find the solution that best suits their needs. It's easy to understand these laws and try to bring private or sensitive conversations to more subtle areas and talk in a quiet tone. Health care offices often require people to form a line a few feet away from oral trading. Financial institutions can pull customers into separate compartments or office environments to increase privacy for longer discussions, but these financial institutions may also use the same line of difference as the healthcare industry when conducting quick over-the-counter transactions with customers. Private offices and meeting rooms are a safe place, and soundproofed rooms prove that the company provides security for customers' privacy wherever possible. It is also important to get high quality ceiling tiles; these will absorb sound to keep the conversation private. Sound masking is another way to increase privacy by blocking conversations. Although effective, some of these methods are costly and sometimes cannot be included in the budget or floor plan.

Voice privacy can provide a budget-friendly tool to help companies comply with privacy laws. It also reduces distractions and increases employee productivity. Voice privacy adds sound masking elements by adding soft white noise, just like the air blown from an air conditioner. To help explain the sound masking protection dialogue, imagine someone turning on the flashlight in the dark. The beam is very clear and everything on the path is bright and visible. This is the case without sound concealing. Everyone can hear each other's conversations and personal information at risk. Opening a sound mask in these types of environments is like opening a flashlight in a well-lit room. The beam is there, but it is more dilute and hard to see. The ear was deceived the same way. By adding more sound, the conversation seems to disappear or is less obvious. This can increase privacy and reduce interference. Sound masking involves several components: hardware [usually installed near or above the phone's backplane] and sound emitters [strategically located throughout the space, working like speakers to distribute sound].

Sound masking ensures voice privacy and proves that your company has provided reasonable protection for voice privacy to comply with HIPAA, GLBA and FERPA standards. Sound masking can help reduce interference, increase productivity, increase privacy, and improve workplace ambience. Learn about the laws that are relevant to your field and make sure you use the right solution for your company.





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