Ok, I have a very large personal library with more than 30 books on innovation. Surprisingly, they all read the same, and everyone has the same advice, especially when it comes to the art of brainstorming. Nonetheless, since all new social norms are taught in universities, every professor's question, no matter how stupid, will be met; "awesome problem," followed by disgusting illegitimate English; "Okay..." Then there was a rumored answer - it caused the same nonsense in the brainstorming session.
The only opportunity for today's brainstorming session to present outstanding original solutions is to make someone in the group already a creative genius who can speak, defend his ideas, oppose political correctness and current status bias, and personally persuade the team to succumb to theirs. idea. Still, this type of person is still a true "thought leader." A legitimate thought leader is in desperate need of a brainstorming group or any group.
Brainstorming is no longer suitable for innovation, and now you can get better creativity with YouTube Cat videos. Given the huge amount of money they spend in the innovation process, the output of the R&D department is not high. Those who predict the future so that they can see the mirror are not much better at using them.
Future innovation and future predictions
Let us take the futurist of the World Future Society [WFS] as an interesting case study. The Committee on World Food Security organizes seminars to teach you how to think like a futurist, with a special emphasis on trend prediction and innovative symposia. All members of WFS are always on the same page, and their predictions are almost always incorrect [90% of the time], isn't that interesting? why is it like this? Maybe because when you teach people to think in some way, they lose their creative advantage or can make high-level original ideas, because you limit their thinking process to logical thinking? G [Left Brain Thinking] When students who want to focus on innovation need to be left and right brain thinkers.
How do we return to the United States, where the original thinking is full of energy and full of new ideas - a country so innovative, we can't even suppress the rapid changes in society and civilization? If we can't even innovate plastic bags, how can we lead the world to the future? Please consider all of this and think about it.
Orignal From: Brainstorming and innovation - no longer real work
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