Have you seen a group of local birds because they will change direction quickly and suddenly and the flock will follow? When watching the local flock of birds, you can immediately see that they are very different from the migratory birds because the migratory birds are flying in a straight line. It's hard to say why these birds are flying together in local flocks and seem to challenge each other who will lead the formation, but it seems that this is what they are doing. Through long-distance migration, it is clear that they do this in order to gain an aerodynamic advantage.
Now, I want to take this analogy and present an idea to you. I want you to sit down and think about it because I compare this to innovations and changes in any particular industry, because industry leaders excel in new innovations, R&D and other company tracking. Inadvertently, the industry has a good idea of the future direction, but it doesn't know exactly how to get there - or the exact destination - just that it will get there.
Let's take a look at Apple and its latest iPod, iPhone and iPad - you have to admit that this is an innovation for a single company in a short time. It looks like you think there is no new innovation Apple will come up with something new. They are definitely personal technology, innovators in the personal computer industry, who knows what the future is? Every time they innovate the flock will follow. Some other companies or birds pay close attention and try to imitate them almost completely.
Other companies can trace back, they can easily try to get pole position or keep up with them. Conversely, when the flock turns to the right, they may simply adjust their trajectory vectors to catch up with them. In essence, the following companies, imitators, and their innovative, patented, and intellectual property copiers consume much less energy, although you can loosely say they are still part of the flock [industry].
Older or weaker birds do this most often, especially if they are unable to keep up with stronger young birds, which may be shown to potential spouses or competitive in the order of foraging. Someone might ask which strategy is better? Fly after the team leader, then slide like Lance Armstrong in the Tour de France, or hang back in the "Peloton", each flight to a different direction with a shorter flight distance, it can still enter independent destinations with other birds .
If we look at Apple and its market capitalization, or a company like Google, or even Microsoft that day, we will see that if innovators can continue to innovate, they will often win the game. In a group of birds, the main birds may mate with other birds they choose, and they are still at the top of the pecking order. Thanks to all the fancy flight and hard work, they may also be stronger birds and healthier, which is also a benefit.
There will be leaders in any industry or field, and there will always be leeches attached. Some people will say that the best strategy is to become a leader, or to use as much as possible the "first market theory", however, I would suggest that you quickly shape in this era, fierce personal technology brand and marketing promotion, the first to enter the market may not be Be cautious and even safe. Ok, but we have noticed that many of the pioneers of new technologies do have some advantage - but not always.
For every Apple, Google or Microsoft, there are thousands of companies, startups, venture capital-funded innovation companies no longer working with us. They are also the first people on the market, they spend a lot of money on brand promotion and marketing, build distribution channels, only veterans, copy their methods, innovate, and imitate their prototypes - these, occupying most of the market share . End.
After all, they also landed at the destination, although not so tired, spending less money, and they have enough energy to participate in the market's destination profits, worms or food.
Letely, we have been paying attention to a large number of lawsuits between Apple and other competing imitation companies. Many of these companies are overseas, and they either rip off proprietary information, steal patents, or copy Apple's products without authorization.
In China, most consumers believe that paying full price for American products is crazy when you can buy a precise copy or imitate the price of one-tenth. In fact, if you decide to do the right thing and buy the original instead of a fake copy, you will consider unreasonable, stupid and careless.
This means that if you work in a company and buy a legitimate Microsoft program or Apple product, you will think it is stupid, sometimes not a very good manager with money and you won't be in your company until then. Jobs - Other employees will actually laugh at you because of the wise decision you made to make the right decision. In this regard, there are inherent problems with cultural differences between Americans and Chinese.
When we entered the drug discussion, we saw the same thing. In the United States, it takes a lot of money to buy certain types of drugs, but in places like Africa, they buy the same chemicals from other places and buy the same compounds. In fact, they are free to ask for drugs in Africa. This means that companies that invest in patents for research and development have experienced FDA's heavy procedures and, in some cases, cost hundreds of millions of dollars.
Replica companies are rewarded for deception, theft and deprivation of intellectual property. Still, if we bring it back to the "bird analogy," we can see that this is very common in nature. Therefore, one can infer that imitation is a very natural thing. Even if we have patents and intellectual property laws in the United States, these companies, business owners and other cultures don't understand what we are talking about.
Of course, once we start borrowing their technology, they will soon rediscover why patents and intellectual property are important. In many cases, if you can innovate and stay on the cutting edge of technology and stay fast, you can lead the flock and become the winning bird. Yes, it takes a lot of energy. In fact, this is the practice of the United States, but we will find that the rest of the flock has also achieved rewards, although it is only a small part of it. The most creative and powerful birds make them there.
If we want more powerful birds [Eagle], we will be rewarded with success, not that they become lazy, but they can benefit from research and development without attracting a large number of fans. If we don't do this, we will find fewer and fewer innovative companies, and we will slow down the technological advancement. If you are against technology, you may agree with this concept, but if you are for human progress, you will understand why it is so important.
I will tell you that next time you see a group of birds flying to the locals when you turn, you may think of the innovative dynamics in the market, all the challenges we face in the world, and what we need to do to make sure the game is for all the people involved. All are fair. If we want to continue to compete around the innovation clock, we must reward the leader of the flock. Please consider all of this.
Orignal From: An analogy of a group of birds on innovation and intellectual property challenges
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