Important tips for naming your personal training business

The name you choose for your business is one of the most important decisions you will make. This is also one of the first decisions you have to make, so it's worth taking some time to do it.

• What do you want this name to mean to you and your business? Think about the type of words you want people to contact you. This may be words like "health", "enjoyment", "vigor", "energy", "power" - you understand. They can be descriptive words and action words, and you can use this list to start a business name.



• You can design a name for your business. After all, it doesn't seem to hurt Xerox or Kodak too much! However, if your company name doesn't say what you did, you may need to spend more time and money advertising and branding to get information, which can become very expensive.



• This name does not have to describe your business activities. Look at Apple and Virgin, you will never know what they are selling from their names. But again, names like this require more branding and advertising efforts than "Sam's Personal Training Studio."



• In the long term. You can now work at Hackney, but what if you want to expand in the future? mobile? Then suddenly "Hackney Personal Training" is not very relevant and may prevent new customers in other regions from getting in touch. Don't put yourself in too many places or product groups.



• Is your new business name unique? Have you checked if the domain name is available? At least you will want to buy dot com and dot co dot uk domain names. If you are considering a limited company, you may also want to check if the name is not yet registered with Companies House.



• When you name your business, you need people to remember the name and be able to spell it! If no one can type correctly in the search engine, no one will find you. Check if the first letter is spelled out unexpectedly. "Muscle and definition" may sound great, but is MAD the acronym you are pursuing?



• If you are considering an overseas market, checking the name does not mean that it is rude or inappropriate to use other languages.



• Once you have a short list, you can get some advice from friends and family. This is the decision you made at the end of the day, but accept any criticism they might make.



• Don't spend so long choosing a name to delay your business release time. Give yourself a time limit for choosing a name and sticking to it. Then you can continue to actually launch your new business, which is a very exciting part!

good luck!

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