As entrepreneurs, we face challenges and find ways to attract new customers and customers, effectively manage our time, use our funds wisely, promote our business in a cost-effective manner, and develop strategic plans. Many of us attend meetings, networking events and training courses, seeking new and substantial revelations to take our business to the next level. Instead of being inspired, it is waiting, etc., etc... We have heard it all before and often disappointed that it is just a waste of time. It's not because there aren't any valuable things to take away, but because we rate the experience based on how much teaching experience, rather than honing the small nuggets that might greatly improve our bottom line.
Suppose you want to take off on a ship on the equator with the intention of sailing on a global scale. Let us say that you have planned your route, but if you don't realize it, you will learn at one time. When you return to the same longitude, you will deviate from the thousand miles. The same principles can be applied to your business, but with positive results.
The key to building a long-term, thriving business doesn't always require major reforms, but it can be a minor change in the way you do business. It all depends on your stage of development. If you are a startup, it is not uncommon for you to make major changes at the beginning. However, if you have been in business for a while and you are looking to take it to the next level, then you may only need to make incremental changes to determine your business for long-term, sustainable success.
A few years ago, I had the privilege of having a one-on-one business strategy meeting with network guru George Frazier. I absorb every word like a sponge. In the course of an hour, he shared many business aspects that were not new; I have heard them before. However, I know that at his level of success, he can tell me something that changes the rules of the game. Ok, he didn't disappoint! In answering my question, "George, what is the secret of your success?" He suggested that I "build your platform." I realized that I need to be consistent. This means taking strategic steps to expand my market and expand my information, which in turn will build my brand.
I have heard this before, but for some reason it has no similar effect. This time I have a light bulb moment! Suddenly, I realized that this was probably the one I needed to make a long-term success for my business.
The four little words that may undermine the success of the business are "I already know." It's not what you know to determine your success, but what you do with it makes a difference. If you hear more of the same content, it may indicate that you are progressing more during the development process than you realize. Enter each learning opportunity with an open mind. Don't mistakenly ignore the obviousness of finding the spectrum. The key to unlocking future business may be only one degree.
Orignal From: You may destroy the long-term success of your business.
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