Is Scrapbooking dead?

What does the end of Memory Makers and Simply Scrapbooks Magazine mean for the scrapbook industry?

Keeping the print magazine's existence requires millions of dollars in revenue. Because the economy is not so strong, there is simply not enough advertising money to keep these huge magazines alive. Does this mean no customers? Does this mean that scrapbooks are dying as an industry?

Sara Domville, president of memory maker magazine public relations manager F + W Media, said that there is none at all. The Salt Lake City examiner quoted her as saying that the industry is "mature" and "the market will be challenged and needs to be constantly transformed to meet the needs of consumers."

The ability to quickly and easily convert to meet the changing needs of customers is a golden opportunity for scrapbook artists. A large magazine needs millions of dollars in revenue to survive, tens of thousands of subscribers, and adapt to the needs of consumers at a very low cost. Small home businesses can target a small, highly specialized segment of the market, dominate the market and generate significant profits. As consumers' needs and tastes change, small businesses can change.

For small business women looking for opportunities, the various aspects and opportunities presented in the scrapbook industry make this an entrepreneurial creative time.

Starting a family scrapbook business can be done with very little investment. Unlike other home businesses that may require expensive equipment or complex software training, anyone who already enjoys scrapbooking as a hobby will have a skill base and the right tools. One of the real strengths of a business related to scrapbooking is the ability to turn any number of skills into profitable businesses that serve the market.

For example, one of the most unpopular aspects of many scrapbooks is to write stories and citations to accompany photos. A competent writer can provide services on a one-on-one basis, or write a book about satire, quotations, and stories at the beginning.

Another example is the organization of consultants; organizers can focus on meeting the specific needs of the scrapbook, rather than entering the general and highly competitive family organization market.

Skilled web designers will find a ready-made market development website theme specifically for families wishing to share digital scrapbook pages on their own websites.

Those who are already skilled at using scrapbooking technology, whether as a specialist in layout and design, writing and diary, digital scrapbooking or teaching, have the opportunity to serve scrapbook consumers. Some possible examples are:

* Work with wedding photographers to create custom albums for brides, bridesmaids and family members, or to make mini albums as wedding gifts.
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* Open a website that sells pre-made baby albums.
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* Connect with genealogy enthusiasts to help them create traditional albums.
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* Design and sell digital decorations, paper and graphics.
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* Write an action method blog.
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* Create quote brochures and diary tips.
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* Provide ideas for layouts and templates.

While the current economy is a challenge for many traditional companies, the trend is for smaller, more flexible companies with special skills to meet the needs of the target market. Consumer expectations are seen as unique individuals with unique needs and tastes. Small home businesses are well suited to meet these expectations.

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