Making money is one of the strongest wishes of mankind. Whether young or old, everyone is eager to get sufficient economic resources. That's why I decided to X-ray the article titled "How to Make Money with Thin Air."
The article was written by Brian Sher, who received a degree in marketing from the University of South Wales. His excellent business trip aroused his interest in the consulting industry. After spending two years in Los Angeles, he returned to Australia and formed his own company specializing in marketing and business growth strategies. Working with companies large and small, one of his major clients is willing to work with him on a new joint venture, Vision Publishing.
Under the direction of Sher, Vision Publishing has experienced phenomenal growth and annual sales of more than $12 million. As one of Australia's most dynamic and exciting marketers, he has an extensive network and a good reputation, which makes him a positive thinking business coach.
The author said that given the title of the book, he could hear critics sharpen their pencils and cynical people saying "Oh, of course, we have heard this before." Schell admits that on the surface, this is completely understandable, and it seems an incredible statement to make money out of thin air.
He admits, to be honest, when he first learned about this practice, he was also cynical and added, but the reason for him to surpass his initial distrust was that he did not want to work hard for life. Instead, Sher wants to work smarter, enjoy less of the better things in life, and have time to enjoy them.
He said that when deciding how to achieve this goal, he remembers a statement his father had made, "Never work with your hands - it will never make you rich!"
The author suggests that although he does not really work with his hands, he knows that he has not moved away from this in the process of creating wealth because he works hard and is not fully prosperous. Shel said that his mind is full of great ideas and concepts, and is working at a crazy speed to sell these ideas at will.
The author reveals that he has learned a good life, but this is all, he needs to learn more. He added that he needs to understand how the rich and what he did, not. The author said they made money and he just received the money.
Schell explained that he began to try to change everything by studying what they did, the way they thought and the way they worked. After a while, he found that their habits were not rocket science, and it was definitely possible to make money. out of thin air.
According to him, if you want to succeed, you only need to change your attitude. Just like your next business enterprise, this simple change is worth millions of dollars for you.
In terms of structure, the book has 15 chapters. The first chapter is entitled "The Secret of the Rich." According to Sher, "How many times have you heard people use these words to make money?" The words may be the same, what is the poor & #39; [that is, there is a person with a "poverty mentality" means When they say that they are completely different from the rich, he or she knows how - that is, sells more time. This can only mean one thing: work longer or harder."
Sher Education says that when the rich use the word "making money," they are talking about wealth creation. In other words, they never mean selling their time.
In this chapter, the author also discusses other concepts, such as relaxing the "bad" mentality; knowing what the rich know; making money from the rich to the poor; and a secret document.
The second chapter is based on the questionable topic of "How rich are you?" Sher quotes Michel De Montaigne here: "All of us are richer than we think."
According to the author, almost everyone you know wants to be richer than it is now. He said, but it is important to understand that wealthy life is more than just making more money. The author emphasizes that many people mistakenly believe that this is the case.
Sher explains that money is something you can use to get the job done. The more money you have, the more things you can do. Many things are more important than money: a caring partner, a supportive family, a friend you can trust and rely on, a career you like, and an author. In the words of Schell, "You may have money, but without these things, you will not be able to enjoy life as much as possible."
He reiterates that happiness is based primarily on non-material things; a fulfilling life is to focus your emotional energy on positive channels and direct that energy to everything you do in work or play.
In Chapters 3 through 9, concepts such as making money out of thin air; if you want to become rich, you never go to school; the fastest way to make money; his business success and failure; you need a rocket to reach the moon; if you It's not worth it if you can't sell it and check the 20 habits of the world's least important companies.
Chapter 10 is entitled "Twenty Habits of the World's Most Valuable Companies." According to Sher, the world's wealthiest companies have capitalized hundreds of billions of dollars, bringing tremendous value to these businesses and bringing wealth to the owners.
However, he added that when you assess the value of your business, total capitalization is not the most important thing. Sher suggests that you look at the P/E ratio [P/E ratio] near the stock price on the quoted commercial page. You will see that these ratios are mostly around 15-20, but some are much higher or even hundreds.
The author says that valuable companies operate in 20 properties in large or growing markets; produce unique and timely products; sell only leveraged products; control residual income; great system systems; quality customer service; strong brands; To one person; the usual market leader; to attract the best and brightest people.
The rest is predictive performance rewards rather than longevity/time; have high profits; have a few real competitors; keep innovating or new product flows; have investor entry and exit strategies; have large customer databases; marketing agencies; Expectations ' needs; constantly adding value to customers' customers before they sell to them experience and education.
In Chapters 11 through 15, the author analyzes X-ray concepts, such as the world's most successful and unsuccessful habits; twenty-eight habits of the world's most unsuccessful businessmen; the world's most successful businessmen have Forty-two habits; twenty-six secrets to make money out of thin air; and whether you will become a millionaire.
In terms of style, this book is a success. Sher demonstrates a high level of analytical presentation skills and language simplicity. He uses reflection illustrations, classical/literary allusions and autobiographical effects to ensure analytical reinforcement and specific beliefs for readers. section.
It also includes a Q&A section, "License Road" exercises to achieve actual participation. More importantly, the title of this book is tempting and emotionally challenging. The cover design is attractive and communicative, while the inner pages are well laid out.
However, since Chapter 9 is entitled "Twenty Habits of the World's Most Unimportant Firms" and Chapter 10 "Twenty Habits of the World's Most Valuable Companies", one of them should be excluded to avoid Conceptual redundancy, in the chapters of this book, especially we can object to infer the properties of other attribute discussions.
But in general, Schell's efforts are commendable. If your desire is to make the most of your opportunities and become rich this year, then you need to read this masterpiece. This is simply irresistible.
Orignal From: How to make money with thin air
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