Thousands of vacation rental owners list their properties every year and look forward to waiting for the survey so they can achieve maximum occupancy. Successful owners know that vacation property rentals are more than releasing some photos and some descriptive text. They have a marketing game plan; from the first inquiry, they treat customers with respect and politeness and follow up immediately after the holidays. These golden keys to successful vacation rentals can make a difference between average and accidental occupancy rates and are a stable booking season, including a high percentage of returning renters.
Know your market
Before you start and publish rates, thoroughly research the market in your area. View properties with similar features and facilities as well as competitive prices. Setting an excessively high rate will reduce rents and more demanding customers because they expect valuable value, and weakening your competitors will attract rental types that you may not like.
Choose a few attributes that show good occupancy for more in-depth research and research. The goal is to identify the content that attracts potential tenants to these lists or websites. Which keywords do they use to keep search engines high? How do they show the property as a whole? What can you use in your promotion?
Familiarity with competitors will give you an edge.
Treat it like a business
From the moment you start advertising your second home, you become a supplier to the travel public and are actually running a small business, even if you don't. Every aspect of renting a home is like business, giving your potential customers more confidence to pay in advance. They will see your professional approach to the lease agreement and terms and conditions as a sign of real trading, rather than worrying about being cheated. This is also a big benefit for you, because a well-run business will have sound policies, processes and systems that will make you believe that you will never risk double booking or worry about how to deal with cancellation or damage.
Customer-centric
Customer service skills are an indispensable requirement for managing successful leases. If you don't like others, don't do this business because dealing with them is a major part of this business. Unless you plan to use a rental management company and a trusted property manager or caretaker, you need a lot of patience, compassion, compassion and goodwill to deal with all the issues. Being customer-centric means you always put your customer needs first and keep thinking about how to improve their experience.
Orignal From: 3 golden keys for successful vacation rentals
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