If your insurance marketing doesn't work, there may be several reasons for negligible results, but one very common mistake most agents make is that their marketing is boring.
If you don't know what I mean when you are bored, then you can use the 10-step insurance marketing BS test. Just for the record, BS stands for Boring Stuff. [Do you believe it?]
As a test, you should read the last insurance marketing document you sent and apply the first four questions of the test to see if your insurance marketing will suffer from boring boring crimes:
1. In addition to the policy functions, what information can you find in the insurance marketing letter that is unique in the market?
2. What type of Personal Infusion [PITM] did you employ? This means that anything in the insurance marketing section can create a connection for you or your agent because you are personally disclosed or related to your potential customers - or is this just an invalid feature, a space of interest?
3. Whether the insurance marketing component is a very shiny business like other incest-type promotional materials, or the Ozzie and Harriet of the 1950s or the black and white plain vanilla that it leaves for beaver style marketing.
4. In addition to sending business cards or magnetic business cards [which is better than the buzz drum business cards we used in the past], any content in insurance marketing has reasons for retaining power or prospects. Don't go to the trash and put your insurance marketing emails together with other unwanted garbage.
If you haven't passed the test after the first 4 questions, don't feel bad because most small business owners have not passed this test. But the good news is that even without special training, it is easy to correct most of the challenges.
For example, not a boring challenge is something we all know intuitively, but it seems that we have not applied this knowledge to our insurance marketing. But just consider this: Where do you sort when you sort the messages?
If your answer is already on the trash or next to the trash, then you are like 97% of us sorting the mail through the trash. Therefore, you must first apply a simple strategy that is useful to you to solve this problem. Once again, what makes you unable to pass something?
I have taught a lot of proven methods and strategies, and you can apply to help ensure that messages are not discarded. One way to solve this problem is to conduct your own case study. It's very simple, all you have to do is to pick up the next time you just need to figure out what is preventing you from throwing away the mail. But once you figure out what makes you not throw things, then you have to make sure that when your potential customers open the mail, they first read it. The second is to do what you want them to read.
All in all, the entire domino effect or positive chain reaction effect begins with a reasonable conclusion that does not allow your insurance marketing components to be discarded and that you want to take the appropriate action you want in your insurance marketing section.
It boils down to: boring things are thrown away.
You have to face the fact that we live in an entertainment world, whether you like it or not, and the world's 100% best offer is at the bottom of your potential customer trash can because it's as exciting as watching paint dry. Loose into smaller insurance marketing quotes that attract the attention of potential customers and are exciting enough to attract their attention and move them emotionally to take appropriate action and purchase quotes.
Be bored or don't be bored. This is not a problem!
Orignal From: Insurance marketing does not work? Common mistakes of most insurance agents
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